What You Should Know About Tests This Year

How to Test Pay Per Click (PPC) Ad Copy

2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. So if you happen to be in a “make it then forget it” type of relationship with your PPC or Pay per Click account, today is the day that you should change that. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.

Various elements have the ability to affect the general paid search performance. And one the elements affecting paid search performance is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.

The What and How in Testing:

There are lots of elements available for use when one is conducting a test in Ad copy. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. And as for this articles, the Ad copy title will be in focus. Being the “front face” of your ad, the title is very essential for it is the first thing web surfers notice and see. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. Presuming that you are selling home electronics, below are the scenarios you should try.

Keyword Home Electronics:Title Test1

Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. This is actually a very good opportunity to generate or produce relative titles to the end user which will lead to CTR or Clickthrough rate’s increase and higher conversion too.

Test2: Home Electronics:

Putting the most searched term and highly profitable keyword in your title are tired. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.

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